Saturday, July 12, 2008

PURE WHEY 100% whey protein



PURE WHEY FOR EVERYONE

PURE WHEY contains pure, natural whey protein concentrate, which is one of the highest quality protein powders on market. PURE WHEY is made in the New Zealand from a fresh and rich source of milk. Preservatives are not used in this natural high protein food.
The manufacturing process employs a sophisticated series of ultra filters to reduce naturally occurring non-protein ingredients in the fluid whey such as sugars and fat. The protein is purified by removing the other constituents and not by performing chemical concentration.


PURE WHEY is 100% whey and contains amino acids in amounts exceeding your minimum daily requirements.

PURE WHEY has the highest digestibility (100) and highest bio-availability (104), the highest protein efficiency ratio (3.2) and the highest PDCAAS score (1.14). PURE WHEY's ingredients are backed by independent laboratory analyses.

PURE WHEY is the purest and most biologically perfect protein known.

  • PURE WHEY contains pure, natural whey, and has all of your daily requirements of amino acids in amounts in excess of the minimum daily recommended amounts.
  • PURE WHEY is extremely low in fat and lactose.
  • PURE WHEY does not contain any preservatives.
  • PURE WHEY has a neutral, natural taste that makes it ideally suited as a dietary addition to any other food source such as juice, milkshakes, etc.
  • PURE WHEY is the ultimate way to raise the nutritional quality of any other food.
  • PURE WHEY is 100% made in New Zealand, and is manufactured under strict supervision. It is manufactured using a low temperature ultrafiltration process to ensure that the nutritional quality of the protein is preserved.
  • PURE WHEY has the highest USDA ratings for protein quality with a PDCAAS score of 1.14 compared to soy protein at 0.99 and beef at 1.00. It is also at the top of the range in terms of digestibility and bioavailability.

· PURE WHEY is a complete protein, because it contains all of your daily required essential amino acids.

· PURE WHEY is easily digested and is absorbed rapidly into the bloodstream to provide immediate nourishment – a very important consideration whether you are an athlete looking for rapid muscle recovery post workout; an endurance athlete looking for a quality source of energy; a dieter looking for a quality, low carbohydrate meal enhancer; a senior looking for a highly concentrated nutritious meal in a manageable portion; or an active adolescent looking for a nutritious protein shake made from your favorite beverage.

Athletes

PURE WHEY is the highest quality protein available.

Proteins with a high biological value like PURE WHEY Protein Powder are more efficiently used by the body. No protein delivers amino acids to muscle faster than whey.

PURE WHEY digests easily and quickly enters the bloodstream.

Research shows that protein should be consumed within 1 hours of exercising, either before or after, to provide the most benefit. Muscle tissue needs the nourishment during this period to start the repairing and rebuilding process.

PURE WHEY should be part of several meals throughout the day for best results.

PURE WHEY enhances the production of glutathione, one of the body’s natural antioxidants. During exercise, a decrease in glutathione levels is often seen.

PURE WHEY helps maintain adequate glutathione levels, which increases muscle stamina and aids the immune system.

PURE WHEY is high in branched chain amino acids (BCAAs). The body prefers to use BCAAs during periods of exercise as a source of energy. The muscles break down BCAAs into glucose, which passes directly into the skeletal muscles from the bloodstream. BCAAs can provide 10-15% of the total energy required during exercise.

BCAAs have been associated with counteracting muscle protein breakdown during exercise, which allows athletes to train more intensively for longer periods of time.

PURE WHEY is absorbed into the bloodstream rapidly, and causes an immediate start to muscle repair after an intensive workout session.

PURE WHEY is an excellent source of bio-available calcium (containing 4 % of your daily needs), which reduces stress fractures during exercise and prevents bone loss in hypoestrogenic female athletes.


Seniors

PURE WHEY is the ideal source of protein and essential amino acids for elderly individuals, especially those with declining appetites. It provides energy to the body and a boost to the immune system. PURE WHEY is easy to customize for individual tastes in a variety of foods.

Another great benefit of PURE WHEY is its ability to help prevent bone loss in the elderly. A recent study at Boston University showed that elderly individuals, who consumed low levels of protein, had a significant loss of bone, especially in the hip and spine, four years after the start of the study. A daily diet including the recommended amount of PURE WHEY Protein Powder can help keep bones healthy and strong as the body ages.

PURE WHEY is an excellent source of calcium and each serving contains 4% of the recommended daily allowance of calcium.

Calcium is widely recognized as essential for bone health. Lack of calcium has been implicated in disorders such as hypertension, preeclampsia, premenstrual syndrome and colon cancer.


PURE WHEY - the best quality and the best value protein

Adolescents

PURE WHEY is the ideal source of nutrition enhancement for active and growing children. The protein is highly digestible, low in sugars, low in fat, and is high in calcium to ensure excellent support for bone development.

The low calories per serving make PURE WHEY an ideal base for preparing nutritious smoothies for active children and adolescents, and helps to provide energy while managing their appetites.

Since PURE WHEY is low in calories, low in carbs and low in fat, it helps avoid excess weight gain, while providing a sense of fullness, wellness and good natural nutrition.


General Nutrition

PURE WHEY is nature's perfect and versatile protein, and is ideally suited for use whenever and wherever you choose. It provides all of your daily needs for essential amino acids. One serving will provide you with up to 15% of your daily protein requirement and 4% of your daily calcium requirement. PURE WHEY allows you to upgrade your regular diet with health enhancing pure, natural protein.

With versatile PURE WHEY, you can:

  • Bake it
  • Mix it
  • Blend it
  • Sprinkle it
  • Or any way you want it!

Use PURE WHEY as a source of daily protein with the added benefit of low fat and low lactose.

Dietary/Meal Enhancer

PURE WHEY is the ideal base for a low calorie, highly nutritious meal enhancer or as a nutrition enhancer.

Each serving of PURE WHEY Protein Concentrate contains 8 grams of protein and only trace amounts of fat and lactose. It is an ideal source of protein for individuals on a high protein - low carb diet such as the Atkins Diet. In fact, the Atkins brand dietary supplements contain Whey Protein Powder as a source of protein.

PURE WHEY contains a protein fraction known as Glycomacropeptide, which is a powerful stimulator of the pancreatic hormone Cholecystokinin (CCK). CCK is an appetite suppressant that plays many essential roles relating to gastrointestinal function, including the regulation of food intake. In addition to being a regulator of food intake, CCK stimulates gall bladder contraction and bowel motility; regulates gastric emptying; and stimulates the release of enzymes from the pancreas.

PURE WHEY is a very useful and key component in weight management programs. Protein has long been known to provide a higher level of satiety versus carbohydrates and may help dieters feel less hungry between meals.

The Journal of the American Dietetic Association compared the effects on body weight and composition of two diet plans. One plan included liquid protein meal replacements, and the other followed a more traditional approach. At three months, both groups experienced significant weight loss. After one year, most of the participants in the protein supplement consuming group maintained their initial weight loss while, the traditional group regained most of their weight loss.